Welcome to Garnet PR
Specialists in rural lifestyle & tourism brands
Hi, I’m Rhiannon…
Your rural lifestyle & tourism PR expert, with 10 years' experience in global PR, celebrity & influencer management, international charities & award-winning communications agencies.
What I do…
I take my passion for everything rural, wildlife and outdoorsy and combine it with my 10 years PR experience and specialist knowledge.
Together, we create bespoke media plans, strategies and campaigns to get your brand in front of your ideal customers.
Whether you want 1:1 coaching to help you elevate your PR, a pitch-perfect plan to kickstart your PR or to hand it all over to a pair of safe hands, you're in the right place.
My team and I take you from stressed out and busy, to well-known and sold-out.
If you want more time, more customers and a PR expert at the end of the phone, take a look at my services, get in touch or find Garnet PR on social.
Where it all started…
I grew up on the edge of a woodland in Lincolnshire, with a wildlife photographer for a Dad, so I was pretty hooked on the countryside, nature and animals from day one.
Most of my free time was spent at the stables or in the woods, so it’s safe to say I had a pretty muddy childhood!
Fast forward through a four-year events management and PR degree. I began my career at one of the UK’s best-loved conservation charities, the Woodland Trust. Here I honed my PR craft and established the charity’s little black book of celebrity supporters.
From ponies and trees to penguins and celebrities...
I packed my bags and left the countryside for the big smoke, spending five years with international conservation charity the Zoological Society of London, and its Zoos, ZSL London Zoo and ZSL Whipsnade Zoo, two of the UK’s most popular visitor attractions.
I managed PR for ZSL’s products, events and experiences, as well as becoming a crisis communications expert. I adored working with an organisation which was making a huge difference in the world and still support them now.
I also loved the Zoos; places where laughter and joy reigned supreme, where families had wonderful days out while learning about animals, the environment and conservation; all my passions in one place!
Along with PR, I oversaw ZSL’s celebrity supporters; establishing a new VIP engagement strategy, nurturing a committed group of well-known ambassadors and working with them to help raise ZSL’s profile, generate funds and highlight key campaigns.
From conservation heroes Sir David Attenborough, Kate Humble and Chris Packham, to wildlife champions Dermot O’Leary and Bill Bailey, and celebrity visitors including David Beckham, George Lucas and the cast of Strictly Come Dancing - VIP engagement and brand partnerships became my thing.
My next stop was with one of the nation’s firm favourites; Dogs Trust. Here, I managed PR for its famous Christmas campaign, launched its new TV advert, publicised governmental policy requests and changes and led on celebrity PR. I went from tiger cubs to puppies and loved every second!
I really have had a taste of everything that rural and destination PR has to offer!
Escape to the country…
So where do we go now?
Well, with my heart in the country, and my feet in the city, it was time to escape. But I headed a bit further north than planned when I moved to Leeds for love!
Next stop, was an award-winning communications agency. Here I worked with some huge UK corporate businesses in construction and hospitality, wonderful visitor attractions and regional clients, delivering national, regional & local PR and social media campaigns.
It was a brilliant place to be, but I knew my rural roots were growing stronger.
My passion was with lifestyle and tourism businesses that connect people with nature and the countryside or bring families together for wonderful days out and adventures. I’m also a champion of small businesses that create beautiful products at home in the country and wanted to help them.
Time to go it alone.
And so Garnet PR was born.
That’s where you come in…
You’re probably here because, like me, you’ve got a love for the outdoors.
Perhaps you run a rural destination like a glampsite, farm diversification project or a country pub? Or do you manage a country estate or castle?
Maybe you work for a zoo or an animal charity?
Perhaps you’re a small business owner creating gorgeous homeware, fashion or food?
Whatever it is, you’re hoping to find the exposure you need through someone who understands your values and believes in your brand. Am I right?
If you’re looking for someone to help you get the attention you deserve, for the business you love, then let’s have a chat.
You now know all about me - I’d love to know more about you, your business and your plans.