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Garnet PR celebrates a successful first year in business

The Yorkshire-based rural lifestyle & tourism PR agency marks its first year by growing its team

Yorkshire-based boutique PR agency, Garnet PR, is celebrating a fantastic first year in business by expanding its team after to support with its growing client roster.

Based in Leeds but operating nationally, Garnet PR specialises in PR for rural lifestyle & tourism brands that connect people with heritage, nature and the countryside, as well as supporting regional clients in Yorkshire, Lincolnshire and further afield.

In its first year alone, the agency secured a staggering 500+ pieces of niche, national and regional press coverage for a range of clients, including rural lifestyle businesses and outdoor attractions across the country.

Founder and PR Director, Rhiannon Bates, who established Garnet PR in early 2019, is now expanding her team to take on the growing demand for the agency’s PR and coaching services, appointing three new team members.

This includes Virtual Assistant, Emilia Capper (of My Assistant Emilia), to help with the day-to-day running of the business; PR Account Manager, Hannah Leach (of Hawthorn House Virtual Assistants), who brings with her 15 years of PR experience to support with the rapidly expanding portfolio of clients; and Social Media Manager, Emily Gardiner, (of EM.VA) who comes from a background in marketing and social media for companies including Boots.

In Garnet PR’s inaugural year, Ms Bates has also built a team of trusted associates across web development, graphic design, digital marketing, photography and print, to ensure the branding and marketing needs of all clients are met.

Rhiannon said: “Our first year in business couldn’t have been more exciting! I started the agency with the main focus of making PR accessible to all rural businesses, outdoor attractions and charities. From one-man-bands through to popular, thriving visitor attractions and much-loved brands, I can confidently say we’ve achieved that already.

“In the past year, we’ve helped our clients secure amazing media coverage, grow their social media channels and develop their digital marketing strategies. And it’s not just about the numbers; many of our clients have shared the direct impact that working with us has had on their sales, business growth and, most importantly, them as business owners.

“Helping people to give their brand a voice, tell their stories from the fields to the front pages, and in turn grow their own confidence is the most fulfilling thing about what we do. We’re not in it for the numbers. I always wanted the business to make a real impact on the people we work with; the founders, the workers, the visitors and the customers. I wanted to take PR back to its roots and make it all about authentic communication between real people and the positive impact this can have.

“So here’s to our second year. Even with the challenges we’ve faced through the Coronavirus crisis, I’m certain that with my hand-picked team and rapidly growing client portfolio things can only get better!”

During its first year, Garnet PR built up an impressive roster of rural lifestyle & tourism clients including popular attractions Lotherton and Grimsthorpe Castle, wine merchant The Wriggly Tin Wine Co., pet interior specialist Olive & Berry, holiday cottage provider Independent Cottages, country fashion boutique The Little Tweed Co., pony book publisher Jane Badger Books and country-inspired art and homeware retailers Go Your Own Way Apparel and Katie Cardew Illustrations.

From full content management including PR, social media, blogs and celebrity & influencer engagement, through to coaching for small business owners and teams, Garnet PR helps with all PR and marketing needs across Yorkshire and beyond.

To find out more about what we offer, visit our services page -

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