Do you know what your dream publications are?
Where do you long to be seen or heard?
You'd be amazed at how challenging almost everyone finds this question! It's something I ask
every single client and 99% of people aren't sure!
Having a wish list of magazines, radio stations, tv programmes, newspapers, blogs, podcasts
that you'd love to feature in is essential when you're doing PR, especially media relations.
…I call it the Magic Media List.
This list helps you to:
Get clear on who your target audience is
Refine your language and key messages so you can talk to and connect with them
Create a PR plan to help you achieve coverage
In order to create your Magic Media List you need to get crystal clear on a couple of
Identify your dream client
Many new businesses struggle to find out who their potential clients could be, and this may mean
you need to niche further. Start to think about who might be using or buying your creative
products or services and ask other people for their opinions too.
Look at where your competitors are selling or talking about their work. That kind of research can
give you important clues to who your ideal clients are. And once you find them, they become
known as your target audience.
Get your business foundations in place; they will be essential in developing your PR strategy.
Having them nailed will help you create a targeted and personalised approach to the media
which is a recipe for success.
Be really clear on where you need to show up, this requires research and the best bit is you can
sit down with a cuppa and flick through some publications to see what kind of media appeals to
your dream clients! You‘ll need to be really intentional when you are researching, with everything
PR related, it is not about you.
It doesn’t actually matter where you want to be seen, the only thing that matters is where you
need to be seen. And in order to get there, you’ll need to be sharing the right information with the
right people as that will bring the best results.
This is where you think about what from your biz will work for those publications. And again, think
audience first. What will the readers enjoy, not you, not the journalist, the readers? That should
be at the very heart of your PR strategy. What do they need to know, what will impact, influence
or inspire them? Those are the key ingredients of an epic PR strategy.
Populate your media wish list
Now that you’ve defined your dream client and created a strategy, you’ll be able to identify the
publications you need to be featured in. Think about all of the information you just gathered.
What do you think your dream clients are reading to get their inspiration and information? I
recommend you write down 5 – 10 dream publications based on your research.
As you begin researching and pitching, you might naturally start to think of and highlight more
places you think will be perfect, keep going the sky’s the limit!
I love diving into the Magic Media List with my clients, it's fascinating to see where they'd love to
feature or to help them figure this out. It always forms the basis of our PR plans, because we
turn these dreams into goals, then into results.
Creating a Magic Media List is one of the first steps my 1:1 clients do in my Elevate Your PR 12
week coaching programme. We get clarity, add a strategy, then take epic action to turn those
wishes into wins.
can have a chat and sprinkle some magic over your biz!